The Promotional Package can be for a concept, thought/idea or real product. The 4-H member(s) developing a Promotional Package should consider messages and platforms that would best reach the intended audience. The Promotional Package can be a combination of any prepared news release, radio spot, blog, webpage, Twitter/Pinterest/social media feed, flyer, app, advertisement, etc. The 4-H member(s) present their promotional materials and answer questions regarding intended audience, results of marketing campaign, etc. Participants may, but are not required, to publish their package online. Participants should take necessary precautions to ensure no identifying features (license plates, addresses and names) are included in the promotional package that would pose a safety risk if the it is published online and accessible by the general public. Consult with parents and adults regarding online safety.
Learn more from The Montana 4-H Clover Communications Curriculum