4H Brand Resources

4-H Brand Basics

The 4-H brand tells the world who we are, what we do, how we do it and the impact it can have. The goal of having a consistent brand and using resources that are "on brand" when sharing about 4-H at the local, state and national level is to make 4-H a house hold name and a name people can trust. The following resources are to help county extension offices, volunteers and youth members promote our brand and meet this goal. You can also gain access to a multitude of other resources by visiting 4-H.org and signing into the MORC (Marketing Online Resource Center).

The 4‑H Marketing Online Resource Center is the go-to resource for 4‑H professionals and volunteers for all of their 4‑H marketing materials including photos, templates, ads, and logos.

Visit the marketing and communication guide page for more information on co branding with MSU Extesnion and specific communications guidelines, including the use of th ename and emblem (clover). 

4-H Brand Quick Reference Guide

4-H Brand Basics Poster 11"x17"

4-H Brand Basics Poster 8.5"x11"

Brand Tagline 4-H Grows Here	Brand Promise 4-H empowers young people with the skills to lead for a lifetime.
4-H Emblem 4-H Clover.jpg 4-H Clover.png 4-H Clover print logos (zip file) 4-H Clover digital logos (zip file)	4-H Grows Here 4-H Grows Here logo.jpg (300dpi) 4-H Grows Here logo.png 4-H Grows Here logos (zip file)
Proper Use of the 4-H Name and Emblem Checklist for Proper Use Name and Emblem Handbook More resources on Name and Emblem from NIFA
4-H Color Palette Adherence to a specified color palette is essential to effective branding because color provides an immediate and powerful way to express meaning and message without words. Download PDF of 4-H Color Palette for reference. Typography Gotham Web & Digital Font Franklin Gothic MSU Print ArialMicrosoft Office & Print Knockout Heading Download font family
Brand Message Platform The 4-H "brand message" tells the story of who we are, what we do how we work and why our work matters. There are a variety of helpful messages in the complete brand message guide.  When writing about 4-H work the messaging can be very helpful . Download complete Brand Message Guide
Impact  STEM  Citizenship  Healthy Living	4-H Infographics Agriculture Leaders and Statistics How Youth are Attracted to STEM 4-H Hands on Learning-STEM 4-H Youth are More Likely To... National Participation Statistics
Head, Heart, Hands, Health Graphics

Social Media

Social media channels are the perfect place for celebrating your 4‑H pride and sharing information with the 4-H community. Use the social media quick start guide for gudelines on how to use social media responsibly to promote 4-H.

Facebook

Posters

These 11x17 posters are perfect for to hang in store windows or on bulletin boards all over town. They can be printed on a color copier, laser printer or sent out to be printed. No need to reformat! I suggest using 60LB weight digital cover paper for the best quality (example paper). Download high resolution posters from box.

Flyers

Flyers are well suited for handing out at events, placing in storefront windows or putting up on bulletin boards, and can be printed at home or professionally in color or black and white. The MSU Extension logo has been added and there is a small area where you can add contact information if desired.

Ads