4-H Brand Basics

The 4-H brand tells the world who we are, what we do, how we do it and the impact it can have. The goal of having a consistent brand and using resources that are "on brand" when sharing about 4-H at the local, state and national level is to make 4-H a house hold name and a name people can trust. The following resources are to help county extension offices, volunteers and youth members promote our brand and meet this goal. You can also gain access to a multitude of other resources by visiting 4-H.org and signing into the MORC (Marketing Online Resource Center).

The 4‑H Marketing Online Resource Center is the go-to resource for 4‑H professionals and volunteers for all of their 4‑H marketing materials including photos, templates, ads, and logos.

Visit the marketing and communication guide page for more information on co branding with MSU Extesnion and specific communications guidelines, including the use of th ename and emblem (clover). 

4-H Brand Quick Reference Guide

4-H Brand Basics Poster 11"x17"

4-H Brand Basics Poster 8.5"x11"

brand poster

MORC button

Brand Tagline

4-H Grows Here

Brand Promise

4-H empowers young people with the skills to lead for a lifetime.

4-H Emblem

4-H Clover.jpg

4-H Clover.png

4-H Clover print logos (zip file)

4-H Clover digital logos (zip file)

4-H Grows Here

4-H Grows Here logo.jpg (300dpi)

4-H Grows Here logo.png

4-H Grows Here logos (zip file)

4-H Color Palette

4-H color pallete

Adherence to a specified color palette is essential to effective branding because color provides an immediate and powerful way to express meaning and message without words. Download PDF of 4-H Color Palette for reference.


Gotham Web & Digital Font

Franklin Gothic MSU Print

ArialMicrosoft Office & Print

Knockout Heading Download font family

  Brand Message Platform

brand message The 4-H "brand message" tells the story of who we are, what we do
how we work and why our work matters. There are a variety of helpful messages in the complete brand message guide.  When writing about 4-H work the messaging can be very helpful .

Download complete Brand Message Guide


4-H impacts

 STEM  Citizenship  Healthy Living

4-H Infographics

Agriculture Leaders and Statistics

How Youth are Attracted to STEM

4-H Hands on Learning-STEM

4-H Youth are More Likely To...

National Participation Statistics

Head, Heart, Hands, Health Graphics



These 11x17 posters are perfect for to hang in store windows or on bulletin boards all over town. They can be printed on a color copier, laser printer or sent out to be printed. No need to reformat! I suggest using 60LB weight digital cover paper for the best quality (example paper). Download high resolution posters from box.

Radio and TV PSA's

Grow True Leaders public service announcements can be leveraged in traditional media outlets like television and radio during National 4‑H Week. They also serve as great promotional tools for placement on local websites, event presentations and more. Use 4-H grows pre-recorded PSAs or prepare your own.

15 Sec RADIO PSA      30 Sec RADIO PSA      60 Sec RADIO PSA

15 Sec VIDEO PSA       30 Sec VIDEO PSA      60 Sec VIDEO PSA

How to prepare a 4-H PSA (University of Nebraska Extension)


Flyers are well suited for handing out at events, placing in storefront windows or putting up on bulletin boards, and can be printed at home or professionally in color or black and white. The MSU Extension logo has been added and there is a small area where you can add contact information if desired.

character flyer

Compassion Flyer

Confidence Flyer

Courage Flyer

Creativity Flyer
Curiosity Flyer


Advertisement files can be customized and used in local print publications like newspapers and newsletters. These are in PDF format. click on the image below to open the PDF ad and download.

Camp Ad

Responsibility Ad

Leader Ad

teamwork ad
dancing ad
team ad 

Social Media

Social media channels are the perfect place for celebrating your 4‑H pride during National 4‑H Week. Download these easy-to-use graphics specifically formatted for Facebook, Instagram, Twitter and Snapchat. Use the messaging in this documentto create Facebook and Instagram posts. Just upload the image and copy and paste the text and you are done!

Cover Photos
Leadership Facebook Cover

Performing Arts Facebook Cover

STEM Facebook Cover
Teamwork Facebook Cover
Instagram and Facebook Post Images
Instagram Leadership

Instagram Performing Arts

Instagram STEM

Instagram Teamwork


facebook photo frame\